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uSMART Securities Selected as HKUST Business Case New Technology Empowers Internet Brokerage


<"uSMART Securities: New Technology Empowers Internet Brokerage"> was included in the book <"Embracing a New Era of Finance" > published by the Hong Kong University of Science and Technology Business School and officially entered into the Business School's Financial Technology Research Program. The case was written by HKUST over a long period of time, and it is intended for more people to learn about Hong Kong’s Fintech journey and the industry’s immense prospects, the book will be distributed by the Hong Kong Economic Times to reach major bookstores including the Commercial Press, Joint Publishing HK and Chung Wah Book Company at different locations around Hong Kong in mid-January of 2022.



The Hong Kong University of Science and Technology (HKUST) has always insisted on rigorous academic discipline and academic standards, and has been very strict in the selection and research of companies, which can be called "one in a hundred". So how did uSMART Securities knock on the door of the HKUST Business Case and become one of the best. As a matter of fact, the companies that have been selected for the HKUST Business Case have notable achievements and stand out in the industry. uSMART Securities, an internet brokerage and financial technology company, is pleased to have been recognized by a number of companies and investors, including the latest strategic acquisition of Chow Tai Fook Agency Limited and the invitation of Mr.CHENG Chi Ming to be a member of the company's Board of Directors. Since its inception in Hong Kong, it has created a number of firsts among other brokerage companies.


Dean of the Hong Kong University of Science and Technology Business School (HKUSTBS), Mr. Tam Kar-Yan, also wrote a personal letter to thank the founder and CEO of uSMART Securities, Terry Hong, for his contribution to the business case: "My heartfelt gratitude to you for taking the time to contribute your expertise and insights to the Fintech-themed commemorative book published by the Fintech Research Project of HKUST Business School. We are honoured to have you among our list of prestige article contributors to share your business journeys, achievements, and views about the Fintech development in Hong Kong. I hope this book brings readers a new perspective of the Hong Kong Fintech community, which is full of enthusiasm and dedicated professionals to ensure its continuous growth. As a first- of-its-kind publication in Hong Kong, this book serves to aspire anyone - from seasoned Fintech practitioners to those reading about the topic for the very first time - to have a better understanding about this thriving industry." In the book, Torry talks about his in-depth thinking and understanding of the industry and products in the included case studies, and shares the journey of uSMART Securities since its inception. Based on the diverse needs of users, the products and functions are deconstructed in detail from different aspects, on top of which the Group's values and mission vision are extended and shared.



The fact that uSMART Securities has been selected as a case in the world's top academic institutions means that the Group's internationalization strategy has not only gained wide recognition in the business world, but also highly recognized by the global academic community. In the future, the team will continue to put more efforts into customer feedback, to pivot the products and optimize the services, and continue to create value for our clients, while being able to be recognized and widely learned from more institutions and research institutes. We also believe that while the Hong Kong University of Science and Technology, the world's leading institution, is learning the story of uSMART Securities on the campus, uSMART Securities will continue to write the next chapter of its own.