Liuliumei Co., Ltd. (06658.HK) has launched its Hong Kong IPO. The offering period runs from June 5 to June 10, with a global offering of 11,464,100 H Shares and a 15% over-allotment option. The offer price is HK$43.58 per share, with a board lot size of 100 shares and an entry fee of approximately HK$4,401.96 per board lot. The company is expected to be listed on the Main Board of the Hong Kong Stock Exchange on June 15. CITIC Securities and Guoyuan International are the Joint Sponsors.

Liuliumei: China's No.1 Fruit Snack Brand

Offering Structure: Hong Kong Public Offering of approximately 10% (1,146,500 H Shares) and International Offering of approximately 90% (10,317,600 H Shares).

Offer Price: HK$43.58 per share; Board Lot Size: 100 shares; Entry Fee: approximately HK$4,401.96.

Subscription Period: June 5 to June 10.

Listing Date: June 15.

Joint Sponsors: CITIC Securities, Guoyuan International.

Company Overview

Liuliumei is a fruit snack company specializing in plum-based products. Built around its core plum category, the company has developed a diversified product portfolio, including preserved plum snacks, prune products, and plum jelly products. According to Frost & Sullivan, Liuliumei ranked first in China's fruit snack industry by retail sales in 2024, with a market share of 4.9%. Meanwhile, its plum jelly products ranked sixth in China's jelly market, with a market share of 2.9% in 2024. Since launching the “Liuliumei” brand in 2001, the company has continued to strengthen its position in the plum industry value chain through product innovation, brand marketing, and channel expansion.

Financial Information

According to the prospectus, Liuliumei recorded revenue of approximately RMB1.322 billion, RMB1.616 billion, and RMB1.711 billion in 2023, 2024, and 2025, respectively. Net profit for the same periods was approximately RMB99 million, RMB148 million, and RMB182 million, respectively. Based on the offer price of HK$43.58 per share and assuming the over-allotment option is not exercised, the company is expected to raise net proceeds of approximately HK$440 million. The proceeds will be used for expanding production capacity (approximately 61.0%), enhancing brand awareness and expanding sales networks and overseas markets (approximately 21.0%), recruiting R&D personnel and advancing research and development initiatives (approximately 8.0%), and for working capital and general corporate purposes (approximately 10.0%).

uSMART launches “HK IPO Fee-Waiver Offer” – subscribe to new shares at zero cost

Margin subscription: 0 % interest, leverage up to 10×

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* 0 % interest applies to margin subscription amounts of HK$20 million or below.

^ All handling fees are waived for cash subscriptions.

This promotion is effective from 5 December 2025 until further notice. Certain high-profile IPOs may be excluded. The actual interest rates and fees charged are those shown in the uSMART App subscription interface; statutory government and exchange levies will still apply. The company reserves the right to amend, suspend or terminate the above offer or its terms and conditions at any time without prior notice, and its interpretation shall be final.

How to Subscribe for Liuliumei via uSMART HK

The uSMART HK App features an IPO Centre with exclusive perks, allowing clients to subscribe instantly to public offerings. After logging into the app, tap "Trade" at the bottom-right, go to "IPO Subscription," select Liuliumei, tap "Public Offer," enter your subscription quantity, and submit your order.

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